Strategic Long Range Plan

LAMA 2009 – 2011 Strategic Plan

Goal #1 “LAMA is the premier provider of management / leadership education.”

Objective 1A
More members of LAMA earn the CMAR designation.

Strategies:

• Complete the AR workbook
• Conduct a train the trainer program on the west coast
• Expand our marketing efforts
• Conduct a workshop at AALAS in 2010
• Develop mock exams

Objective 1B
Develop a mentoring program.

Strategies:

• Partner with ATA and LAWTE
• Contact new members in their first month
• Promote leadership to new members

Objective 1C
More programming at national LAMA meeting.

Strategies:

• Leadership meet and greet
• Hold orientation for first time attendees
• Conduct a Board Leadership Academy in the first quarter of 2009

Objective 1D
Improve marketing of educational opportunities.

Strategies:

• Send new members a welcome email in addition to letter

Objective 1E
Conduct a member outreach program.

Strategies:

• Develop a consistent program to be offered at AALAS branches
• Discover which universities have animal research programs
• Create an ambassador program
• Partner with NAVTA
• ILAM – get a LAMA member on the committee

Objective 1F
Use the Review as a source of knowledge and marketing of LAMA programs.

Strategies:

• Offer podcasts and webinars
• CMAR materials
• CE’s in Review

Goal #2 “LAMA is re-branded.”

Objective 2A
Increase the value of our portfolio of programs, products and services.

Strategies:

• Investigate the use of podcast, webinars to deliver information
• Create a blog for LAMA members
• Develop a speakers bureau and a consistent presentation to be presented at industry events
• Make a proactive effort to get on the program of branch / district programs

Objective 2B
Create and promote a new logo, tag line, etc.

Strategies:

• Hire a marketing professional to develop our message, logo, tag line
• Create an ad campaign to promote our new look

Objective 2C
Re-assess our relationship with other organizations.

Strategies:

• Become positive about our image, capabilities, etc.
• Analyze relationships with other organizations that would be win-win

Goal #3 “LAMA is financially stable.”

Objective 3A
Maximize revenue sources.

Strategies:

• Have conversations with ATA partners on how to best use their contributions
• Create a dedicated fund in our reserves to fund pilot programs
• Re-evaluate our dues structure
• Re-evaluate our annual meeting registration fee

Objective 3B
Adopt stricter guidelines on budget expenditures.

Strategies:

• Require committees to have a business plan that ties to strategic plan goals for budget approval
• Analyze value of all costs
• Develop a plan for annual meeting site selection that maximizes our profit potential

Goal #4 “LAMA has progressive, competent leadership.”

Objective 4A
Continue our Board / committee leadership academy training.

Strategies:

• Hold training at every BOD meeting

Objective 4B
Develop future leaders.

Strategies:

• Develop a Board Buddy program where Board members invite potential future leaders to meetings
• Re-examine our nominating process
• Promote leadership opportunities in the Review
• Use the Presidents goodbye letter to promote personal value of involvement