Strategic Long Range Plan
LAMA 2011 – 2012 Strategic Plan
Goal #1 “LAMA sponsored educational opportunities will appeal to a wide range of demographics, i.e. experience, geography, industry segment, etc.”
Objective 1A
Conduct market research on educational needs
Strategies:
- Create standards of practice
- Refine the Technician to Supervisor program
- Refine the CMAR module courses
- Survey members on educational needs and satisfaction of LAMA sponsored coursework
Objective 1B
Increase promotion of educational opportunities
Strategies:
- Continually add offerings to the AALAS online calendar
- Increase LAMA’s presence at Industry events (meetings, trade shows, etc.)
- Create a canned presentation for use at industry meetings
- Create monthly email blast to members on upcoming courses
- Utilize social media to promote courses
Goal #2 “LAMA will have enhanced services and members view the organization as essential to their careers.”
Objective 2A
Value of programs, products and services are effectively communicated.
Strategies:
- Utilize social networks
- Develop a speakers bureau
Objective 2B
Strategic relations with other organizations are strengthened
Strategies:
- Offer presentations at meetings of organizations like LAWTE, ILAM, etc.
Goal #3 “LAMA experiences steady membership growth while maintain financial stability.”
Objective 3A
Identify ROI for current members to shape marketing approaches for prospective members
Strategies:
- Survey members on value of membership
- Develop additional member services like discounts on products and services
Objective 3B
Take steps to ensure continued financial stability
Strategies:
- Continually examine outsourcing costs, i.e. MoCo
- Identify succession plan for Treasurer position
Objective 3C
Continue to market LAMA membership internationally
Strategies:
- Explore joining international organizations as an affiliate
- Have a presence at international meetings – early emphasis on Asia
Objective 3D
Achieve domestic membership growth with an emphasis on western US
Strategies:
- Make special efforts to have a presence at non- east coast AALAS district events
Goal #4 “LAMA has a system in place to develop progressive, competent leadership as part of the organization’s succession plan.”
Objective 4A
Future leaders are identified
Strategies:
- A committee vice chair system is created to improve continuity
- Leadership information session at annual LAMA / ATA meeting
- District reps on Membership Committee charged with identifying potential leaders at that level
Objective 4B
Future leaders are trained
Strategies:
- Leadership / team building training session at annual LAMA / ATA meeting
- Periodic leadership articles distributed to LAMA Board members